Marketing Communication Presentation

At last ... I can prove I actually did some serious work at MBS. This is the intoroduction to one of my very last MBA presentations and our team had a lot of fun putting it together. I hope you like it :)

We are moving out to 65 Brighton beach !

I can't believe we spent the all afternoon there, staring at these cute beach houses, on Brighton beach which is 15 mns away from downtown Melbourne. I was very inspired and broke my personal reccord. 300 pictures in one afternoon :) I guess we are sad to leave Melbourne next week and want to gather as many memories as possible.

During that day, we even ran into our two world traveller friends: Merries from the States and Campbell from the UK. After living in South Africa, the States, UK, Campbell has decided to apply for his Australian citizenship. Should we following his path ?

Design design design ....

The second day we arrived here, someone reminded us that Melbourne was sort of a mini London. We found it hard to believe, how could such an Australian remote city (22 hours from Gatwick) be similar? Very soon, Anne-Sophie and felt very much at home here and realized there must be some connection between these two cities. London is our favorite city in the world ... if the weather (plus the crap food and this soccer obsession) was not that bad, we might actually have stayed there. Melbourne does have a perfect weather and in is culturally and socially very similar to London.

As my Irish Marketing Prof told me, we love Melbourne because it is so European and looks like home. The city is made-up of old Victorian buildings and definitely a UK flavor. Aussies have a love and hate relationship with the U.K. As any ex British Empire colony, they pride themselves in being different. Australia resonates with outdoor, strange animals, sports, fun, booze, surf and Australian football (not soccer, do not get them offended). In the same time, Australians watch the BBC, buy UK magazines, dress-up like any London pop star. Some of the yougest Australians even go and live in the UK for a while (they have this great thing called 'Commonwealth temporary work Visa').

All of this to say, Melbourne does remind us of London. I guess the most unexpected thing for us was to realize how much this city was culturally active. It ahs nothing to envy to European capitals. Honestly, who would think Australian as being so innovative in terms of design and arts in general. No later than last weekend, I found myself by accident in a Skateboard exhibition; I mean the good stuff with boards decorated by underground artists. I have been looking for this type of event for a very long time and never found anywhere else, even in Europe. I paid attention to the people running this event and found that there is a lot of Asian influence. Looking closely at all these trendy people on the streets, we found that the majority are from Asia, in particular these rich South East countries such as Japan, Korea and Singapore. We are not quite sure what makes Melbourne in particular so appealing to them, maybe the language, or a more liberal country; maybe it is cheaper to study?

What we know for sure is we have been impressed by Melbourne's design capabilities and how people actually pay attention to these tings. In a way this is what makes Melbourne way more European than we expected. And we have been pleasantly surprised. Above is a picture of one of our friends' lobby in the Eureka Tower. I nearly got kicked out of the building after I took that picture ... but it was worth it!

Bell's beach - Surf competition

This was supposed to be Melbourne's surf event of the year. Unfortunately the swell was very little and the event actually took place in a different location. We went to Bell's beach anyway, just to check out onf of the most famous surf beaches in the world. And we followed the surf comp online: http://www.ripcurl.com/ripcurlpro/

This year's winner was Taj Burrow !

Korean BBQ

Our Korean exchange student friends organized this BBQ during the Easter week end. We can count at least 7 different nationalities in this little group there ! It was a lot of fun ... they promised to organize a Bam drinking session next week end :) PS: The Tokyo sweatshirt is pure coincidence !!!

Rabbit on the beach

Gorgeous me on the beach!
OK, I have been a bit photoshoped by Ben who is taking photography classes at the Uni.
So let's just say that the model is beautiful and the photograph is talented.
This was taken on the last summer day as now we have entered a more autumnal weather ( still not too bad though, we are not even wearing coats).